Executive Communications
As Creative Director, I led the visual direction and design of RAINN's companion discussion guide for the film If I Tell You. Developed through an entertainment partnership, the publication transforms a powerful cinematic story into an educational resource that equips parents, teachers, and caregivers with practical tools to continue the conversation beyond the screen.
Translate the emotional impact of a narrative film into a trusted educational resource while maintaining the integrity of both the film and RAINN's mission.
Creative Director responsible for the publication's visual strategy, editorial design, creative execution, and overall design quality.
Companion Discussion Guide; Editorial Design System; Publication Layout; Print-Ready Production Files; Educational Graphics; Visual Storytelling Framework.
Delivered a polished companion publication that extends the film's educational value and provides caregivers with structured discussion tools rooted in RAINN's expertise.
The publication needed to bridge two very different experiences: the emotional storytelling of a feature film and the practical guidance expected from an educational resource.
The audience included parents, teachers, and caregivers who required clear, accessible information to help young people process difficult conversations.
The design therefore needed to communicate compassion, clarity, and credibility while supporting RAINN's educational mission.
A meaningful conversation begins long after the credits roll.
The film creates emotional awareness. The publication creates understanding. By extending the story into a guided educational experience, the project gave audiences practical ways to continue the dialogue with confidence rather than uncertainty.
The film creates emotional awareness.
The publication creates understanding.
By extending the story into a guided educational experience, the project gave audiences practical ways to continue the dialogue with confidence rather than uncertainty.
The creative strategy centered on making the publication feel like a natural continuation of the film experience instead of a separate educational document. To accomplish this, the guide was designed around four principles that shaped the overall editorial structure and reader experience throughout the publication.
Preserve the emotional tone established by the film.
Organize complex information into approachable, digestible sections.
Reinforce RAINN's trusted voice through consistent branding and accessible design.
Encourage action through guided questions, practical resources, and supportive language.
Every phase carried a decision that shaped the next — and a lesson that outlived the project.
A magazine-inspired editorial grid provided the structural foundation for every page.
Key decision
Adopt a clear editorial grid that balances imagery and educational content.
Lesson learned
Structure creates clarity before any visual detail is added.
Strong visual hierarchy for discussion prompts made the guide scannable and easy to facilitate.
Key decision
Scale type and spacing to signal what to read first.
Lesson learned
Hierarchy reduces cognitive load for readers.
Consistent typography and spacing supported extended reading and a calm editorial rhythm.
Key decision
Use a single type family with clear roles for headings and body.
Lesson learned
Consistency builds trust and readability.
Full-bleed photography inspired by scenes from the film extended the cinematic experience into print.
Key decision
Carry film-informed imagery into the publication.
Lesson learned
Imagery can bridge emotional and educational modes.
Color treatments aligned with the visual identity reinforced brand recognition and emotional tone.
Key decision
Apply the RAINN palette with restraint to preserve emotional tone.
Lesson learned
Color should support the message, not compete with it.
Accessible layouts supported extended reading and clear navigation for every caregiver.
Key decision
Design for contrast and legibility from the start.
Lesson learned
Accessibility is a design input, not a check.
Clearly organized discussion questions and resource sections guided caregivers through difficult conversations.
Key decision
Sequence prompts from reflection to action.
Lesson learned
Good facilitation design follows the reader's emotional journey.
The guide was delivered as print-ready files and a digital PDF for flexible distribution.
Key decision
Build one system that performs across formats.
Lesson learned
Multi-format thinking maximizes reach without multiplying effort.
The publication was built using an editorial system that balanced visual storytelling with educational clarity. Together, these elements created a publication that feels engaging without overwhelming readers. The guide includes discussion prompts, key terminology, allyship guidance, family conversations, and resource pages designed to help caregivers facilitate meaningful dialogue.
Hover to enlarge. Click any piece for an immersive view.
PrintA cover that carries the film's emotional register while establishing the guide as a trusted educational resource.
EditorialTheme openers, narrative context, and discussion pages sequenced so facilitators can move through difficult material with confidence.
Design SystemPoppins type hierarchy, the 12-column editorial grid, color system, and WCAG AA contrast standards governing every page.
Multi-FormatOne companion guide performing as a printed booklet, on tablet, and as an accessible desktop PDF.
Editorial DetailFull-bleed film-informed photography and oversized numerals signaling each new conversation topic.
Educational LayoutA governed prompt treatment — the T.A.L.K. framework grid and numbered talking points — that makes conversation starters scannable, unintimidating, and easy to facilitate.
IconographyA governed callout system — icon trios, tip panels with yellow accent bars, and navy emphasis cards — helping caregivers prepare for and respond during hard conversations.
Mission IntegrationA closing sequence pairing full-bleed brand photography with RAINN's hotline, chat, and text resources — routing readers from reflection to real support.
This project required more than strong editorial design—it required creative leadership across an entertainment partnership. I directed the visual approach from concept through production, ensuring the publication aligned with both the film's emotional narrative and RAINN's communication standards. I collaborated with stakeholders, guided creative decisions, maintained brand consistency, and oversaw the quality of every design element to produce a cohesive companion resource.
Set the visual direction from concept through production, ensuring the publication aligned with both the film's emotional narrative and RAINN's communication standards.
Directed the visual treatment of photography, typography, and page layout to create a cohesive editorial experience.
Owned the layout system, grid, and production specifications for print and digital PDF formats.
Translated cinematic story beats into a guided educational experience that caregivers could use with confidence.
Maintained RAINN brand consistency across every page while honoring the film's creative identity.
Collaborated with stakeholders across RAINN and the entertainment partnership to align creative and organizational goals.
Established review checkpoints and quality standards for every design element.
Oversaw production specifications and delivery of print-ready files.
Rather than functioning as promotional collateral, the publication became an educational extension of the film.
Extended
Audience Engagement
Beyond the viewing experience
Structured
Conversation Tools
Provided for caregivers
Strengthened
Entertainment Partnerships
RAINN partnership initiatives
Reinforced
Organizational Credibility
High-quality educational design
Scalable
Publication Framework
For future outreach efforts
Mission-Aligned
Accessible Communication
Action-oriented and accessible
In her own words
One of the most rewarding aspects of this project was designing something that continued the conversation after the film ended.
Creative work has the ability to move people emotionally, but thoughtful design can also give them confidence to take action. My role was to ensure the publication respected the emotional weight of the story while making complex conversations approachable for families, educators, and caregivers.
Projects like If I Tell You remind me that design is most effective when it creates connection—not just communication. Every decision, from the editorial pacing to the typography and imagery, was made with the goal of helping readers feel informed, supported, and empowered to begin conversations that matter.
Creative work has the ability to move people emotionally, but thoughtful design can also give them confidence to take action.
My role was to ensure the publication respected the emotional weight of the story while making complex conversations approachable for families, educators, and caregivers.
Projects like If I Tell You remind me that design is most effective when it creates connection—not just communication.
Every decision, from the editorial pacing to the typography and imagery, was made with the goal of helping readers feel informed, supported, and empowered to begin conversations that matter.
“A meaningful conversation begins long after the credits roll.”
The FY25 Annual Report was designed to communicate RAINN's annual accomplishments through a modern editorial experience that balances powerful storytelling, executive messaging, data visualization, and accessible design. Rather than producing a traditional report, the objective was to create a publication that engages board members, donors, partners, policymakers, and supporters while reinforcing RAINN's leadership and mission.
View Case StudyI build creative organizations that produce measurable business impact.
